Salesforce and Braze's $5.66 Billion Partnership

Home / Salesforce and Braze's $5.66 Billio...

By Sophia Thomas • Updated Oct 21, 2026 at 02:30

Salesforce snaps up Braze - iTnews — Salesforce and Braze's $5.66 Billion Partnership

Salesforce has agreed to buy Braze for $5.66 billion. This acquisition will combine Salesforce's intelligent marketing tools with Braze's sophisticated automation and customer engagement features. The goal is to enhance marketing efforts and gain more insights into customer interactions. This move is part of Salesforce's strategy to strengthen its standing in the competitive marketing tech market.

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