Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to increase its visibility. The company has observed a decline in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have outlined the comeback plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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