Todd Snyder, a menswear designer, said Ryan Gosling was the initial famous customer to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder talked about their early backing while marking the 15th anniversary for his label.

The anniversary brings together the Spring 2027 collection and a capsule collection. Snyder made the comments about Gosling and Bomer in interviews linked with the milestone. He pointed out that the pair were early buyers of his menswear. The brand recognized the milestone with new offerings.